Hodaia natural care

Brand story:

Hodaia is home to high-quality natural care made inTransylvania. Crafted amidst lush green forests and abundant prairies, Hodaia standsfor purity, health, and skillfulness. It brings together wild adventurers,guardians of local cultures, as well as those seeking a heathier and morenature-connected lifestyle. Discover the mesmerizing products and workshopsthat reveal the essence of mystical Transylvania!

As a uniquely authentic and local brand, Hodaia looks back at a longhistory of knowledge and wisdom on natural medicine and cosmetics. The productstoday are the results of hundreds of years of experience in transformingplants. Hodaia’s founder, Raluca, has learned about the regional botanicaldiversity and skillful craftsmanship from her grandmother, who has learned itfrom hers.

Together with the insights of modern botanical science and cosmetics, the brandcaters to the needs of our modern lifestyles – from daily home care to outdooradventures. Many of today’s personal care products have toxic and bad qualityingredients imported from far-away. Hodaia has high quality standards that makesure that the products have concrete health and beauty benefits – for the skin,hair, and whole organism.

What unites the diverse products made with 100%regionally sourced natural ingredients? Hodaia’s range – from soaps andshampoos to creams – share following features: they support your healthholistically, can be used for multiple purposes, and have a positive impact forpeople, planet and the local economy. That’s saving money on multiple products,next to being practical and ecological. It’s zero waste and circular.

Nature at the hand

Do you remember the smell of natural soap at yourgrandmothers’ after having been out in the meadows? When was the last time you sensedthe freshness of the mossy forest, heard the sparkling noise of the nearby river,or touched your soft skin after a day out in nature? Hodaia is a dailyexperience that brings us back to our beauty, wildness, and simple everyday joys.It connects you to your nature within.

Hodaia is also a dream: to reconnect to the land, to nature, to community.Imagine that the abundance of nature again becomes the basis for our cosmetics,medicine, and the food we eat. Where we don’t get sick from highlyindustrialised products. Where our daily products help the local economy, ourown health and nature at the same time. Where our lifestyle can again cherishthe beauty and happiness of being at peace with us and the world.

Imagine the village of your dreams

Imagine us coming back together – at the heart of the villages that we haveforgotten - that we all once came from. It’s a place where we can heal andcelebrate our heritage, where we can embrace being part of the land andculture, where we can look at a thriving future in tune with nature. It is themeeting point of the communities that made us who we are and the communitiesthat we will discover, where we feel we belong.

We have a dream. Besides already producing high-quality, natural, and regionalproducts, we envision building a community centre for natural healing,education, and botanical research. With this centre, we want to re-connect tothe traditional Transylvanian wisdoms, while using modern science for healthierand happier lives. You can help us in our dream by buying our products,participating in our workshops, or spreading the word about Hodaia!