Regenerative
Communiations
Copywriting
What if your words could spark the magic that you need to deliver on your mission? Good writing doesn’t only sell. It can enable personal insights, community-building and wiser ways of acting in the world.
Why
Pioneers in sustainability, regeneration, or the well-being economy are often challenged by clearly expressing the value and wisdom they provide audiences with. Their content may be too often abstract, distant, and complex.
With our regenerative approach to communications and storytelling, we make sure that your audiences can remember what matters. Based on neuroscientific research, we therefore pay particular attention to the role of memories and body intelligence.
After all, you want them to feel and embody the change you’re writing about.
A difference of potential
Same old story. In today’s thought monocultures, you can make a difference - by embracing a different potential. But you need a new script for that, a new narrative actually. We move beyond traditional storytelling like the “hero’s journey”.
Instead, we invite you to speak the language of life, to embrace the cycles of nature, and to move where you can make the biggest break-throughs. In our work together, we will identify what makes the essence of your organization unique, to enable authentic ways of communicating in written form.
Furthermore, we ask what kind of story archetypes, images, and narratives would best resonate with your audiences.
Make magic with copy
clearly communicating the value you bring to clients and audiences
engaging existing and new audiences from a place of authenticity
cultivating trust, proximity, and loyalty among your audiences
deepening your connection by embracing your history and potential together with audiences
bringing feeling and thinking into action by integrating facts and storytelling
developing thought and heart leadership
SEO optimization
How we work
1
An analysis of your storyline today: description of your current narrative; identification of main policy arguments; honest feedback on the level of coherence, care, and creativity, as well as areas of potential.
2
Essence team workshop or 1-1. coaching: we will co-creatively explore the essence of what you bring to your policy environment by clarifying the history of your organization, your vision, as well as your role in your stakeholder ecosystem.
Usually this meeting takes no longer than 20-30 minutes.
3
Imagination workshop: we will re-envision your role as part of a more thriving future. What do the trends we see developing ask of you today in your policy environment? And how does this inform your strategy and policy communications?
4
We will provide you with your policy narrative compass that provides orientation on for your use of framing, language, and messaging. You will also receive your new policy transformation story that goes beyond traditional description of change theories by clarifying your unique role in your policy ecosystem.
How we work
An analysis of your storyline today: description of your current narrative; identification of main policy arguments; honest feedback on the level of coherence, care, and creativity, as well as areas of potential.
Essence team workshop or 1-1. coaching: we will co-creatively explore the essence of what you bring to your policy environment by clarifying the history of your organization, your vision, as well as your role in your stakeholder ecosystem.
Imagination workshop: we will re-envision your role as part of a more thriving future. What do the trends we see developing ask of you today in your policy environment? And how does this inform your strategy and policy communications?
We will provide you with your policy narrative compass that provides orientation on for your use of framing, language, and messaging. You will also receive your new policy transformation story that goes beyond traditional description of change theories by clarifying your unique role in your policy ecosystem.
Touching audiences holistically
We write content that inspires, touches, informs, and brings into movement – also into your projects, priorities, and programmes. By adopting an ecosystemic approach to your communications, we ensure alignment with your values, vision, and mission.
Join a co-creation journey in which you are the protagonist. We help you rediscover the deeper levels of your story, to embody your activities in writing, and to imagine how your story continues.
Services
We write, edit, and/or co-author your texts. Depending on your needs, we will combine the writing with 1-1 coaching and consulting sessions to best express the essence of what you bring.
Brand copywriting
Product and service descriptions
Articles and blog posts
Reports (e.g. Annual Report, Policy Report, Sustainability Report)
Multichannel storytelling for leadership, media, and politics
Frequently asked questions
