Our
Services
Branding
We are convinced that your brand is not just about your product or service. It is a part of a larger movement toward a thriving future. More than ever, sustainable and regenerative brands must embody what it feels like, sounds like, and means to be part of that future.
Why
Branding is at the meeting point of who you are, what the market wants, and what the planet needs. Yet today, brands often fail to realise the potential that they hold. Brands can become beacons of the world they want to create – by deepening wisdom, broadening care, and elevating potential.
It is about experiencing and immersing ourselves at a deeper level – and inspire new ways of being, belonging, and cherishing beauty. As part of dynamic environments, brands must also be able to listen and contribute to the ecosystems that make their success possible.
That’s why our holistic approach to branding looks at your inner truth, your outer radiance, and your ecosystemic impact.
A systemic approach
Our approach goes beyond the conventional, by weaving a brand that incorporates natural design principles. We emphasise emergence, interconnectedness, and the contribution to activating greater, ecosystemic potential.
what if...?
Your brand was part of a thriving future?
Imagine your brand as an essential contributor to communities of change makers and places of transformation. By clarifying your role to play in building a more thriving future, you are perceived through your unique contribution. This approach makes your gifts visible, while attracting customers and stakeholders that truly need you and resonate with your vision.
Your beauty was shining from within?
We believe that true beauty is felt, not just seen. Our approach ensures that your brand’s appearance, messaging, and philosophy radiates from your inner wisdom and truth. We want your brand to reflect your commitment to nature, communities, and next generations. Your essence should be evident from in-person encounters to your online presence.
You could lead with your unique story?
Your story wants to be heard. We delve into your brand’s origins, mission, and aspirations to uncover the unique perspectives that only you can tell. The depth of this endeavour is what resonates with customers who share your purpose, history, and dream.
How we work
Analysis of your multimedia content to grasp your brand essence alongside a set of criteria.
1-1 coaching or team calls to get deeper insights into your history, activities, and vision.
A storytelling workshop to tap into the passion and creativity of your team.
Provision of your new brand story, as well as the brand essence compass.
Our services
core package
- Holistic Brand Essence
Our process starts by uncovering the essence of your brand. We clarify your vision, role, and values as part of the ecosystems you are part of. As the backbone of all your communications, we will identify the elements that make you unique – and clearly distinctive for potential audiences and customers. - Regenerative value proposition
Since you do more than just fixing problems for customers, we will explore how your products and services are benefitting the economic, social, ecological, and cultural systems you are part of. That can also lead to identifying collaborative partnerships and community engagement opportunities that expand your brand’s reach and impact. The description of your offer will reflect the power that lies in your competences, wisdom, and style. - Purpose-Driven Storytelling
Today’s audiences value brands with a story they believe in and resonate with. Our storytelling captures the soul of your brand, fostering emotional connections through vulnerability and honesty. Each story is crafted to contribute to a sense of deeper ways of being, belonging, and cherishing beauty.
Includes:
- 6 coaching sessions
- 2 workshops
- 1 brand essence canvas
- 1 brand story
Price: 3000€
juicy package
- Multi-Sensory Brand Design
Your brand’s beauty should be experienced, not just seen. Together with ourpartners, we will create multi-sensory brand elements, from impactful visualsto engaging website experiences, to engage customers on every level. Our designapproach ensures that your brand’s commitment shines from the inside out,creating a lasting impression that reflects your unique value proposition. - Brand Impact Activation
Once your brand story and design are ready to shine, we will craft an engagingcommunication strategy. Through digital marketing, influencers, events, and PR,we ensure that your brand is felt where it is needed. Our activation isdesigned to generate meaningful engagement, build community, and fostersustainable client relationships to your brand.
With our partners from re:storied, we offer:
- website design and development
- visual identity and graphic design
- social media strategy
- video creation and editing
price: on demand
Become part of a thriving future!
Imagine abrand that does more than sell: it transforms, inspires, and connects. Working with us, your brand will communicate its inner beauty, greater wisdom, and contribution to a more thriving world. We want you and your brand to embody what it means to be confident, coherent, and caring when it comes to tackling some of the world’s greatest challenges today.
Leadership communications
We accompany you in sharpening your profile and posture as a visionary and caring leader. Our holistic coaching will support you in aligning and amplifying your personal values with your communication practice. It’s time for authenticity, creativity, and empowering your greater story of regeneration!
Why
As a leader, you must navigate through an increasingly complex and fast-paced environment. Staying aligned to your values and vision while delivering on your priorities requires you to be a coherent, authentic, and excellent communicator. We help you feel confident and aligned by crystalizing the essence of your personal brand as the backbone of your leadership.
Leadership communications are more than just a tool to engage your employees and stakeholders. They are the reflection of who you truly are. Furthermore, as someone who firmly believes in sustainability and/or regeneration, your communications can become the spark of inspiration that can make the impossible possible. Leaders like Ghandi or Mandela weren’t just thought leaders – they spoke to the minds, but more importantly, they touched the hearts and hands of millions to inspire transformative action.
What you get
A clear and honest understanding about how you show up as a leader and how your personal brand and communication style is being perceived today.
A customized coaching journey to develop excellence in your communications by developing your personal posture (incl. body language and voice), listening skills, facilitation skills, and others. We will use theatrical, imaginative and other exercises.
A creative, storytelling-led, exploration of your personal history, vision, and role as a sustainable / regenerative leader.
A safe and welcoming space that invites your whole self and will help you feel confident, determined and aligned.
How
The journey will start with an analysis of your external and internal communications that you provide. We will then start our coaching adventure together to explore your potential as a leader. The 1-1 sessions will dive into your personal purpose, your vision for the future, as well as your communication style. We will look at the patterns that shape your verbal, written, or embodied communications.
The journey will start with an analysis of your external and internal communications that you provide. We will then start our coaching adventure together to explore your potential as a leader. The 1-1 sessions will dive into your personal purpose, your vision for the future, as well as your communication style. We will look at the patterns that shape your verbal, written, or embodied communications.
How we work
Leaders of sustainable and regenerative businesses.
CSOs and senior sustainability, CSR or impact managers.
Entrepreneurs in sustainability, regeneration, well-being, personal development and related fields.
Price
4000€ (10h)
Political communications
With the speed of change, it is no longer enough to develop thought leadership on policy issues. With decreasing attention and meaningfulness in the political arena, holistic communications are key for engaging the heads, hearts, and of our audiences. We believe in the power of leading through regenerative narratives to change the rules of the game.
Why
We can’t solve our problems with the same thinking that created them in the first place, Einstein famously said. Yet, many in the Public Affairs and Public Relations world use the same simplistic approaches and strategies as the most unsustainable industries. With coherence, care, and creativity being painfully scarce, the time has come to lead through wise communication leadership.
At Perspectivist, we believe in the power of regenerative narratives, transformative conversations, and new types of policy alliances. This requires getting a clear understanding of your own role in a sustainable and regenerative future. With this insight, you will be able to develop meaningful stakeholder synergies and creative communications around your mission.
In consideration of agenda-setting dynamics, it is about creating a multi-stakeholder “attention ecology” at the nexuses of different, yet interconnected policy issues. Those able to meaningfully integrate the complexity of policy issues today are most likely to anchor the success of their organization at a time of disruptive change.
What you get
A customised policy narrative that contextualises your activities within current agendas in and across priority policy areas. The narrative will be expressed in the form of a narrative compass that will specify the policy context, describe the main policy challenges, raise powerful questions, and sketch out potential transformation pathways in the policy and stakeholder ecosystem.
A policy transformation story that clarifies your role in creating a sustainable / regenerative future through your transformation pathways. The story will reflects the unique essence of your organisation as part of the greater narrative we have sketched out. This will make sure that your purpose is aligned to a greater mission that enables synergies with your stakeholder ecosystem.
How we work
An analysis of your storyline today: description of your current narrative; identification of main policy arguments; honest feedback on the level of coherence, care, and creativity, as well as areas of potential.
Essence team workshop or 1-1. coaching: we will co-creatively explore the essence of what you bring to your policy environment by clarifying the history of your organization, your vision, as well as your role in your stakeholder ecosystem.
Imagination workshop: we will re-envision your role as part of a more thriving future. What do the trends we see developing ask of you today in your policy environment? And how does this inform your strategy and policy communications?
We will provide you with your policy narrative compass that provides orientation on for your use of framing, language, and messaging. You will also receive your new policy transformation story that goes beyond traditional description of change theories by clarifying your unique role in your policy ecosystem.
For whom
Professional federations.
Environmental and social non-profits.
Sustainable industry lobbies.
Faith-based advocacy groups.
Others working towards a sustainable and regenerative future.
Price
150€ / h
Frequently asked questions
